Ricoh Workstyle is no longer active. You can keep up to date with the latest thinking from Ricoh UK on our new blog, Ricoh Insights.

No one cares about business ethics as long as they get the product they want, right? Wrong.

51% of UK consumers say they’re more likely to purchase goods from a business they consider to be ethically responsible. And to them a key aspect of responsibility is treating employees well – providing a positive, flexible working environment, reasonable hours and training.

This figure is even more striking when you consider only 1 in 5 people believe the majority of businesses operate in a responsible way. There’s a clear divide between what consumers want and how they perceive the current state of British business.

Findings from a recent CBI study, as part of its Great Business Debate campaign, echo this, with only 32 per cent of people believing that the majority of British businesses behave ethically and over two-thirds (68 per cent) of people stating they believe industry scandals have impacted on their confidence in business as a whole.

There’s a limit of course – it’s no good focusing on CSR activities and changing the world if you’re not making a profit. The first responsibility of any business is to secure its future and that of its employees.

What’s clear to us is that British companies already provide important initiatives for employees and their communities. But, our research shows much more needs to be done to build trust with workers.

UK business leaders now have an exciting opportunity to prove that they can deliver positive, responsible growth, providing economic security along with support for communities and society.

Ricoh Workstyle is no longer active. You can keep up to date with the latest thinking from Ricoh UK on our new blog, Ricoh Insights.

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