Mobile technology is at the forefront of a new dynamic relationship between the customer and retail businesses. Why? Because tech delivered at the point of purchase saves time and money, with fewer stock incidents and more delight from customers at critical touch-points.

47% of shoppers report better experience when store associates consult devices, and 70% of retailers want to provide devices to their associates.

Pioneered by HP, Daniel Gowers, HP’s Retail Solutions Manager describes their use of in-store mobile technology as a ‘step-change,’ but more than this, the innovative use of new technology is also saving the retail industry from the increasing threat of online competition.

How does mobility add value to the staff? By providing real-time product and promotional information, as well as interactive selling tools and quick, reliable checkouts. Assisted selling and brand extension are offered as standard, and are proving to be big winners for retailers. HP see technology as less of a product, more of a ‘culture change.’ Perhaps all retailers should take note?

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